Be Your Best - Healthcare Campaign
Illustrating the physical and mental health benefits to having straight clean teeth.
We all want to look and feel our best, which is why Allen Orthodontics in Southern California created a campaign titled, “Be Your Best Self”. To help promote confidence and emotional health through your smile, because you look and feel better when you don’t have to worry about what your teeth look like.
Working with the office and marketing manager, I proposed the option of showing a reflected self within a series of mirrors that showed both the state at which someone has braces and the “best self” when the braces have been removed. Created through a series of composite images to illustrate the personality shift of the individual who is happy and elevated in their appearance once their teeth are straight.
Still and cinemagraph images were created as a part of both a print and social media campaign to be run in Southern California.